1. Identity and Address of the Responsible Party

Muner Riviera Maya SA de CV (hereinafter, “The Responsible Party”), located at Av. Nichupte LT 19, Of 102 – Plaza Infinity, Cancún, Quintana Roo, Mexico, is responsible for the processing of personal data collected through the website preferencetraveler.com.

2. Personal Data Collected

To fulfill the services requested, the following categories of data will be processed:

Identification: Full name, signature, tax ID (RFC), CURP, passport (for travel services).
Contact: Email address, mobile/landline phone number, physical address.
Financial and Assets: Credit/debit card details, payment history, bank accounts.
Transit and Migration Data: Information required for flight management and international reservations.
Technical Data: IP address, browser type, cookies, and other session identifiers.

The Responsible Party does not request sensitive personal data in its ordinary operations.

3. Purposes of Processing

Primary Purposes (Necessary for the service):

Management of hotel reservations, flights, transportation, and tours.
Processing of payments and invoicing.
Implementation and support of technological platforms (CRM, reservation systems).
Compliance with contractual and legal obligations with third-party providers.

Secondary Purposes (Optional):

Sending newsletters, offers, and promotions.
Statistical market analysis and consumer profiling.

Note: The data subject may manifest their refusal for the processing of secondary purposes by sending an email to info@munerrivieramaya.com.

4. Data Transfers

Data may be transferred, without requiring the consent of the data subject, in the following cases:

Travel Providers: Hotels, airlines, and tour operators for the execution of the reservation.
Authorities: When required by legal mandate or to safeguard the public interest.
Group Companies: For internal administration and auditing purposes.

5. ARCO Rights and Withdrawal of Consent

You have the right to Access, Rectify, Cancel, or Oppose (ARCO) the processing of your data.

Procedure: Send a request to info@preferencetraveler.com including: full name, document proving identity, clear description of the right to be exercised, and any element that facilitates the location of the data.
Response Time: Maximum of 20 business days as per Mexican law.

6. Use of Tracking Technologies (Cookies)

The site preferencetraveler.com uses technical and analytical cookies to optimize navigation and the performance of management tools. These can be disabled from your browser settings, although this may affect the functionality of the reservation platform.

7. Competent Authority

For any controversy related to the protection of personal data, the competent authority is the Secretaría de Anticorrupción y Buen Gobierno (technical successor to the functions previously exercised by INAI in Mexico).

8. Amendments

The Responsible Party reserves the right to make updates to this notice at any time. Changes will be notified through the “Privacy Policy” section at preferencetraveler.com.

Last updated: April 27, 2026.